POP Displays

Point-of-purchase marketing takes over when the customer is already in the store and ready to make a purchase. POP displays and marketing techniques draw attention to particular brands or special offers that create additional value or showcase the advantages of the product. This additional marketing has a large impact because it is in place at the very moment that the consumer is making a buying decision. Marketing messages by competitors will be marginalized by an effective POP marketing campaign.

DPI has been producing creative POP displays for over 30 years. Our skilled team loves to collaborate with our customers, retailers and our vendor/suppliers leading to innovative solutions that provide real value for our CGM’s and Retail customers.